Understand the effectiveness of your communication and of your products through the eyes of your users, thanks to our eye tracking tools.
WHAT WE DO
We provide our knowledge and expertise within the field of cognitive and communication psychology to understand which interface characteristics of a product, or of an environment, will draw the attention of the user and promote usage or buying habits.
”The good news is there might be an easy solution, and that is using our eyes more.”
David McCandless Information Designer
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Marketing studies
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Usability tests
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ABOUT EYE TRACKING
Eye tracking is a technology that allows us to pinpoint exactly where people direct their attention.
In the field of marketing research and usability, the use of eye tracking methodology provides a unique view of users’ experience and perception.
Recording users’ visual and exploratory behaviors, eye tracking provides objective and operative insights based on spontaneous behavior that users are not fully aware of.
Eye tracking is a method to objectively measure consumer attention and spontaneous marketing communication in all of its forms.
SR Labs is the official reseller of Tobii Pro, world leader in the production of the most advanced eye tracking devices.
Tobii Pro devices allow, allows us to ensure very flexible and non-invasive recording settings.
BEYOND EYE TRACKING
SR Labs does not just handle Eye Tracking: we enjoy introducing new technologies to the market research world, integrating them with traditional technologies so as to provide new insights for our clients.
Our research and development team is able to design and create new eye-tracking technology integrations such as cloud platforms, gaze-controlled interactive kiosks and neuro-marketing solutions (Emotion Recognition, EEG, etc.)
EMOTION RECOGNITION
Our face is the most important area of our body from an expressive and communicative standpoint: we analyze emotional activation sparked by stimuli and we rate the type, significance and intensity of these emotions.
We analyze the irrational and unconscious processes affecting the purchase decision making process or the emotional involvement towards a brand through a variety of tools.
