From the partnership between SR Labs, which has been operating for over twenty years in the development of high accessibility multimodal solutions based on Eye Tracking technology, and Thimus, a global leader in sensory neuroscience for product development and testing with headquarters in Italy and Canada, comes House of Humans: a “global place” that democratizes access to advanced sensory neurosciences.
What is House Of Humans?
A multidisciplinary and human-centered space where data and experiences that traditional market research cannot capture are collected, studied, and shared worldwide. House of Humans is a gateway to sensory neurosciences applied to the development and testing of food products.
There is no innovation without communication and networking. House of Humans is a meeting and collaboration place for companies operating in the Food & Beverage sector for the next generation of successful products.
How it works
Our methodology provides reliable and repeatable data on human reactions to food & beverage products.
House of Humans uses repeatable KPIs derived from neuroscience (EEG-eye tracking) in combination with traditional surveys, offering the most efficient analysis methodology for your research projects.
Eye Tracking and EEG technologies , employed together in a scalable way and on quantitative samples, are at the service of brands and companies that need to deeply understand their consumers and innovate their products. The dataset accessed enriches and complements what is already available with traditional methodologies.
Is your market not just Italy?
HOH is a growing international network that allows you to reach your target markets easily and quickly.
Why join House of Humans?
Because we can help you perfect the composition of your next product through the most comprehensive testing methodology.
Do you want to know which variables make your product desirable? With sensory neuroscience, we can find out!
You can test your products before launch by leveraging the potential of an international network and gain insights from any location in the world.
