Before proceeding to redesign and packaging, performance of three of the agency alternative creations proposals were compared (in terms of visibility, appeal and consistency with the new brand strategy). The objective was to provide objective substantiation of the decision to the client’s board. The Key elements (logo, product name, visual, flavor variant, brand…) of each packaging with different designs and positions were monitored.
An analysis of the exploratory pathways and of the visual impact highlighted the weak points of certain creative ideas that hindered the correct perception by end users, with probable repercussions on brand equity. Therefore, we tried to identify a new execution of packaging that would more effectively promote the client objectives.
